Black Eyed Peas The E.N.D Digipak

The E.N.D is the fifth album by The Black eyed peas that covers hip hop, electro and dance genres.

The Album cover cover looks modern and some-what futuristic screaming out Dance & Electro!
 An of and expressionless face, the image is green, glowing  and covered with a grid and does not reveal any personal identity or lively colour scheme.

The font of the Groups name and the album name is computer generated which generally is generally associated with electro and dance music as it's primarily created by technology and has less use of musical instruments. There is a strong link to technology and technology is associated with the modern world, it just goes to show that it's a new genre of music and it's identity is already establishments by the iconography created by previous artists of similar genres. Here's an examples.

Swedish House Mafia

This cover is just exploding with colour, there isn't any literal illustration of dance on the image. That  is done deliberately because the band are already established.
The colour is a representation of the night club scene that this genre of music is usually played, It represents the many colours that a thrown around a club if the cover had another colour added to it, it would kick off somebody's epileptic seizure.




The back of the pak is appropriaately layed out with track listings, barcode and copy right details.
This is the non contigent variable. (It never changes) All CD's are layed out similar on the back no matter what genre they are. Only variables maybe the image on the back to represent the artist in a way they desire to be seen.

Lets not forget the black eyed peas started of  as a pop/hip hop band. (And the album has some pop songs in it) The image on the left challenges the usual voyeurism of pop covers of the male gaze, often featuring a half naked woman. It challenges those firmly established conventions of hip hop. Fergie is just as dressed as all the members of the group and the colours are reggae painting style, this is to promote their image in a unique style as brand or product.
The whole record company has created the digipak with iconography in mine, this shows in the relationship of the fonts, text size and matching colours of the whole digipak. The small print is what they want you to read after having bought the product, the large bold font is used as a way of catching your eye. They work together to create an established image, so that people can recognize the album instantly without having to read any of the text. In some ways this makes the text more accessible as it's easier to find than if the fonts on the cover were different.