Thursday 29 September 2011
Tuesday 27 September 2011
David Guetta Poster Advert Analysis
- The neon green aganist the black background immitates the night club scene where clubbers might doll themselves up with glow in the dark paint
- More casually the club itself will be filled with bright flashing colours and heavy beats
- Bright Lights
- Space full of people
- Highly regarded social events
The cover itself doesn't say much about the artist, there isnt a face on the cover or a representation of what to expect. I love this fact because it shows their faith in their high profile reputation. There isnt a doubt that someone will buy this single whether its good or not, because of their history of popular music.
Monday 26 September 2011
Shot Count
Won't go quietly by example has approximately 150 to 178 shots which range from different kinds of close ups to mid shots as the video is portraying stative emotional feelings of a character surrounded by noise and partying.
Thursday 22 September 2011
Wednesday 21 September 2011
Sunday 18 September 2011
Dance Music Audience Research & Audience Profile
Alex Goodwin
Age: 21
Location: Manchester (Big city environment)
College/University: Manchester Uni
Bio:
I am a young adult, currently studying media studies at Manchester University; in the heart of Manchester. When I'm not studying, I have a wide range of hobbies and interests that i enjoy doing to pass the time. On an evening I either spend my time hanging with friends or spending time in my personal studio, creating tracks to share on Youtube. On the weekend I spend my time (and money!) on in-fashion clothing in shops such as Topman and River Island, as I take large pride in my appearance! On the night however is when I really liven up, I attend the local clubs and bars that have a pumping atmosphere and loud music.
I listen to a large range of music, however i prefer dance/house music due to it's fast tempo and high energy sound. My favourite artist is Swedish House Mafia, however I also listen to artists such as Avicii and Alice Deejay. I prefer listening/creating music than watching TV, however when I do watch TV i'll watch either Top Gear or a film such as Transformers.
Audience Research
Dance Music is a young genre of music that emerged in the mainstream scene
at the turn of the century. Dance music appeals most to young adults who are
accustom to the night club scene and of those who have an active social life.
Dance music has grown to have narratives displayed through music videos to
develop meanings as the audiences has evolved to expect more than just a dumb
beat. So to gain a distincive identity to tsimilar genres such as trance and dance
As Dance Music has become more narrative driven the lyrics have gained a stronger
meaning to keep up with the high demands of the young audience it attract globally.
Interests
Dance music fans usually hve to get out to get the music as it's not usually on the radio.
Which is probably why the nightclub scene is the place to be for dance fans.
Expectations
Audiences have grown to expect the music to be less about the beats and to gain distiction
from House music just as much as trance. I think that dance Artists like Swedish House Mafia
have kept up the trend and ever demanding fans, an example is their video of Save the world
by telling the story using dogs instead of super heroes. It's a new idea and form of entertainers
that keeps fans interested simultaneously.
Status
This genre of music fans are commonly middle class teens/young adults with two things, Money
and Time. Dance music is more than just a genre, it's a social experience. university & College
Students are the most exposed to dance music and is often used as a way to get away from the
stress of education, to enjoy and celebrate friendship and the end of a hard week.
Hobbies
Dance Music is deeply intertwined with a culture of social gatherings and sharing a great time.
Common hobbies involve large social gatherings such as group shopping, video games for the
men/boys. Ultimately their just like anyone else.
Tuesday 13 September 2011
Black Eyed Peas The E.N.D Digipak
The Album cover cover looks modern and some-what futuristic screaming out Dance & Electro!
An of and expressionless face, the image is green, glowing and covered with a grid and does not reveal any personal identity or lively colour scheme.
The font of the Groups name and the album name is computer generated which generally is generally associated with electro and dance music as it's primarily created by technology and has less use of musical instruments. There is a strong link to technology and technology is associated with the modern world, it just goes to show that it's a new genre of music and it's identity is already establishments by the iconography created by previous artists of similar genres. Here's an examples.
Swedish House Mafia
This cover is just exploding with colour, there isn't any literal illustration of dance on the image. That is done deliberately because the band are already established.
The colour is a representation of the night club scene that this genre of music is usually played, It represents the many colours that a thrown around a club if the cover had another colour added to it, it would kick off somebody's epileptic seizure.
The back of the pak is appropriaately layed out with track listings, barcode and copy right details.
This is the non contigent variable. (It never changes) All CD's are layed out similar on the back no matter what genre they are. Only variables maybe the image on the back to represent the artist in a way they desire to be seen.
Lets not forget the black eyed peas started of as a pop/hip hop band. (And the album has some pop songs in it) The image on the left challenges the usual voyeurism of pop covers of the male gaze, often featuring a half naked woman. It challenges those firmly established conventions of hip hop. Fergie is just as dressed as all the members of the group and the colours are reggae painting style, this is to promote their image in a unique style as brand or product.
The whole record company has created the digipak with iconography in mine, this shows in the relationship of the fonts, text size and matching colours of the whole digipak. The small print is what they want you to read after having bought the product, the large bold font is used as a way of catching your eye. They work together to create an established image, so that people can recognize the album instantly without having to read any of the text. In some ways this makes the text more accessible as it's easier to find than if the fonts on the cover were different.
Thursday 8 September 2011
Jay-Z & Jason Derulo - 9 Frame Analysis 09/09/2011
In My Head - Jason Derulo
Onto The Next One
Onto The Next One
Written In The Stars 9 Frame Analysis
View more documents from jordanthornhill
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