Monday 23 January 2012

Question 1 Draft

Narrative
Our Narrative is about situations that some of us can find ourselves in life, though not everyone is robbed in they’re lifetime, it is a pretty ordinary situation and everybody can relate to similar events.
The narrative also has themes of dreams and ambitions as we see the main character move from ordinary student to your awesome superhero, in the same day achieving his dream of dance music superstardom. Both these scenarios are ordinary but the idea of achieving all your hopes and dreams is somewhat surreal to most of us.
We think we achieved what we aimed to do from the very beginning which was to create a product that our audience would be able to interact with in they’re daily lives as its thought provoking and can be interpreted in a number of ways. It’ll get people talking!



Editing
The majority of the editing moves away and challenges the surreal nature of most dance music videos because it’s a little bit like a shot screenplay told through music. However is does have a sub theme which shows conventions of a comic book with colour words popping out (The usual KABOOM type thing of you get in comic books)



Camera Movement
We attempted to use meaningful camera movement such as at 0:40 when the music slows down, slight bass is added and everything slows down at the same time the camera slowly moves up our new superhero signalling a new beginning, and basically indication that this is a pivotal moment in the video.
Meaning Is also added to another camera movement at 2:29 when the hero is running into the distance, the camera moves into the next shot showing continuous movement






Diegesis

Revised Final Cut

Save The World Tonight (Final Cut) from Jordan Thornhill on Vimeo.

Thursday 12 January 2012

Final Ancillary Tasks








These are the final ancillary products that we have created. There is a CD, a poster advertising the release of the single and a digipak that the single would come in. They were created in Photoshop and our aim was to create a Brand Identity throughout.

Tuesday, 10 January 2012

DigiPak Ancillary Text Feedback Sheet

A sheet was used to gather further feedback from peers on if the product matches criteria, and any flaws/positives the product has.

Strengths of the ancillary texts so far

  • Great colour scheme that matches the overall products throughout.
  • The shots used relate back to shots present in the video, making a clear connection between the two.
Areas for possible improvement
  • At the time of review, there was little text on the digipak. This is now fixed as the likes of a track-list has been added.
  • More colour was needed to make the digipak stand out from the crowd, so this was reviewed.
How effective is the brand identity
  • The logo relates to the genre it's trying to represent, and is appealing to look at.
  • Consistent throughout the products.
  • The logo is simple and easy to recognise.
Our evaluation of feedback...

We agree with the feedback such as the idea that we need more colour, as this was something we were currently working on. The other weakness mentioned, the lack of text, is not a priority to fix however as the effect of simple & effective was the desired image. The positive feedback has helped cement the idea that some of our products near completion, and that some changes are not required. We will use our remaining time to finalise our products, using aids such as this feedback to shape the overall outcome.

Photoshop Filter

To get the effect on lots of the pictures we are considering using in the Digipak we used a filter setting, below is the way we did this:

1. Put a picture into Photoshop


2. Choose A Filter to put over it

3. You have a different style of image

4. Add Titles and any other Graphics

This is a simple version of one we could use. Extra graphics would be added to it and it would then have a slick professional feel and it would be a good insert for the Digipak.
To get the effect on lots of the pictures we are considering using in the Digipak we used a filter setting, below is the way we did this:

1. Put a picture into Photoshop


2. Choose A Filter to put over it

3. You have a different style of image

4. Add Titles and any other Graphics

This is a simple version of one we could use. Extra graphics would be added to it and it would then have a slick professional feel and it would be a good insert for the Digipak.

DigiPack Ideas (using Photoshop)


























These are some of the ideas that we as a group have had. These are images that could be used on either the actual Digipak, on the CD or as part of a poster or lyrics booklet. They are all shots from a photo shoot that we did with two of the main characters from the music video. The superhero and the criminal from one of the scenes. They have been created using a filter which is available on Photoshop and in some cases using paintbrush/ similar tools to change colours. We have tried to continue with a white, black and green theme, which is the main colour of the hero in the video.