Animatic

The animatic is our first proof of concept, the way it looks will give us a rough idea of how successful our video should be if it's going to be a success at all. When the animatic is being put together we're testing our idea and the timing within it, giving us an idea of what we should be doing during filming to get the desired result in post production/editing.

Record Label Logo Ideas

Dance Feat Records. The name is abbreviated for spacing and graphological purposes, The smaller it is the simpler it is the name carries a double meaning 'Defeat' and 'Dance Feet' for short we can be known as Defeat Records. The non standard phonetic english spelling actively seeks out to appeal to a younger generation who our music video is primarily aimed at. The graphological features are designed in a frost, ice theme for a tougher impact look it screams out to be taken seriously despite the graffiti style font it's in.

Inspiration taken from this David guetta cover we've already analyzed

Initial Ideas For record Label Logo, Target Studios Created By Jak Blakey.

Costume shoot

Criminal Outfit 1

The criminal(s) in this video need to follow a a costume of a stereotypical nature, which in this case is dark/black clothes that attempt to mask the identity of the person. This idea needs to be followed as the video relies mainly on a visual prompt to show criminal activity. We will also use this type of outfit as a template for any other criminals that might be needed.

Superhero Outfit 1

The underlining story behind the video we are producing portrays that an ordinary teenager becomes the hero, therefore we need to attempt to show him as a teenager 'mimicking' superhero's he has seen in other media's (ie. Superman). We are going to show this through typical teenage clothes merged with a 'self-adapted' superhero clothing. This idea will be followed through the video, however the outfit will alter depending on shots (Outfit 2).

Superhero Outfit 2

Recce Shots

We used some recce shots to highlight possible places/locations for shooting, and create a clear picture of how shots will look; with some of the equipment used.

Location of the early classroom scene, which will use a range of shots to simulate a bustling college class with the hero in-between.

 The POV/over-the-shoulder shot that will be used in the classroom to highlight drawing(s).

 Another over-the-shoulder shot which will be used from within the car to highlight driver distraction and  impending accident.

 A location shot of one of the crimes (+1).

  A location shot of one of the crimes (+2).

  A location shot of one of the crimes (+3).

 A location shot of one of the crimes (+4).

 A location shot of one of the crimes (+5).

The car being used during one of the crime scenes.

These recce shots have highlighted the direction in which we will follow when filming, and created a clearer picture of the locations and items we will use. This now allows us to delve further into shots we need to use and other important factors such as costumes and lighting.

Dance Music Interview

Call sheet 3

Call sheet 3

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Call Sheet 2

Call sheet 2

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Call Sheet 1

Call sheet 1

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First Recce Shot - Slow Mo

100% Speed







Edited Speed 55%

Super Hero Logo Design

A creation of a superhero logo for the main character, to be used in costume and give a hidden reference to the 'Swedish House Mafia', the creator of the track. This logo helps underpin the idea behind the track and give a clear representation of the story we are trying to set. Photoshop CS 5.1 was used to create this image.

Test & Shooting Schedule Template & Call sheet

Slide share temp

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Call sheet 3

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